Mobile is king (cheaper smartphones and more affordable data connections in 2015)
Internet penetration is expected to grow beyond 50% of the world’s population during mid to late 2016.
Social media penetration is expected to reach one-third of the world’s population (developing nations to account for almost all of this growth)
Almost 42% of the world’s population has access to the internet in January 2015, representing a significant jump in reported 35% in 2014
Internet Use By Country (Global Average of 42%, Nigeria-38%):
Average Internet Connection Speed:
Time Spent On The Internet:
Mobile Share of Web Traffic:
Mobile accounts for 72% of all web pages served in India:
Faster Mobile Internet Access is Growing (13% of mobile broadband access in Nigeria):
Social Media: 29% of the world’s population have active social accounts
Time Spent on Social Media:
Facebook continues to dominate the global social media landscape, claiming 1.366 billion active users in January 2015. Crucially, 1.133 billion of the platform’s global users – 83% of the total – now access the service through mobile devices.
Regional Mobile Social Overview:
Instant messenger services and chat apps now account for 3 of the top 5 global social platforms, and 8 instant messenger brands now claim more than 100 million monthly active users:
GSMA Intelligence and Ericsson both report more than 7 billion active mobile subscriptions, but it’s important to note that the average global mobile user still maintains roughly two active connections:
Smartphones account for an increasingly large proportion of mobile use, with Ericsson reporting that these devices claim a 38% share of the world’s active connections:
Mobile Broadband Use Worldwide:
Average Mobile Internet Speed:
Global Mobile Data Connection Growth:
Pre-Paid Vs. Post-Paid Connection:
Share of Web Traffic By Device:
Mobile Commerce is Picking Up Momentum Around The World:
Local Country Profiles:
Source: We Are Social
Image Credit: We Are Social
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